Thankyou | Daniel Flynn
Conversation with Daniel Flynn
Daniel Flynn is the co-founder of Thankyou, an Australia-based social enterprise that offers consumer products - personal care and baby product ranges, for the sole purpose of funding life-changing projects.
Thankyou recently announced an invitation to P&G and Unilever - two of the world’s largest and most influential consumer goods companies - to make and distribute Thankyou products globally to help end extreme poverty. It was a big and bold move, the type we are coming to expect from the team. Here we talk to Daniel about their recent campaign and what’s next for this incredible brand.
“But we also believe that we, together with people and a partnership with one of the two biggest companies in the world, can change this by funnelling the dollars spent on consumer goods into helping end extreme poverty.”
Thankyou was created to close the gap between the 736 million people living in extreme poverty around the world and the $63 trillion spent on consumer products each year.
After all the costs involved in getting great products to consumers are taken care of, every last cent that Thankyou makes goes toward ending extreme poverty. With this model, Thankyou seeks to flip consumerism… for good.
Daniel Flynn, who founded Thankyou in 2008 along with Justine Flynn and Jarryd Burns currently sell its products in two of the world’s smallest countries - Australia and New Zealand. However with COVID-19 increasing both global poverty numbers and demand for personal care products such as hand sanitiser, the company feels that now is the time to expand, and quickly.
So they’ve asked P&G or Unilever to come onboard and distribute their products. This may not be the traditional way for a business to launch itself into the global market but for 2020 nothing is done the traditional way - right. We chat to Daniel about this bold move and the companies interesting beginnings.
Mentioned in conversation…
A collaborative approach with competing brands to end global poverty - The No Small Plan campaign
All the campaign details - why it’s alled ‘Moonshot’, the concept and why now?
Bringing social enterprise mainstream
Everyday activism and peoples innate desire to do good
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Full Podcast Transcript - Daniel Flynn, Thankyou
Pru:
Hey Daniel and welcome to the show.
Daniel:
Thanks for having me, Pru. It's so good to be here.
Pru:
Ah, so glad that you're here. Now, we've just come through lockdown. Some people learned how to bake their own bread, some people attempted to grow their own veggies, but you and your team were hatching a plan and in true Thankyou style it was No Small Plan so tell us about it.
Daniel:
Well, we have just launched literally we called it No Small Plan. We couldn't think of a better name, but we've just invited two of the biggest product companies on the planet, P&G and Unilever to join us on the mission to help end extreme poverty. And we are asking them to help make and distribute Thankyou products to over 190 countries.
Daniel:
Now it's a bold idea but we thought it's 2020, business as usual is out the window and we think the world needs some pretty bold new paths forward, and so we thought let's flip the game on its head. We've competed with these guys for over a decade and others, but as we'll probably end up unpacking, our history at Thankyou tells us that the game only changes when people, when consumers really back ideas. So we're calling out to the big manufacturers, but we're also calling out to people to say, "Help. Use your voice and help get these guys to take this idea seriously."
Pru:
I love that. And what I love about this campaign and everything that Thankyou does is around how it's like everyday activism, right? There are so many opportunities in every single day that we have in every purchasing choice that we make, that we are actually able to vote with our dollars for the future that we want. And Thankyou has done this since day one, which I think is absolutely incredible. So take us into the depths of No Small Plan. How does it work?
Daniel:
All right. So look, we've just launched a video. We nearly called it No Short Video and because it's seven minutes and 51 seconds but the video basically takes people on a journey of where the world's at right now. And it's really critical we talk about it because this could look a little stunt or a way to grow a brand, but I mean purpose is everything to us and I'm sure it is to many listeners today if not all.
Daniel:
But we look at where the world's at and there is a pandemic which is a health crisis, but the unfall effect for that, for the world's poor, which is a big focus on our mission, is really bad. I mean, World Food Program have said, "There are 250 million people right now on the brink of famine. Estimates over a hundred million people going back into extreme poverty."
Daniel:
And our team has been hearing these stories from the field, looking at an entire sector of charities that are in a tailspin because donations are down, people aren't giving right now. So we're in one hand watching that and then the other hand, we're seeing an all time record in sanitizer sales.
Daniel:
For those listening in 12 years we've raised just on $7 million from the sale of Thankyou products, to our change makers around the world who we're funding and in the space of a few months, we made a further $10 million. So it's crazy. We're now at 17 million.
Daniel:
And I think to watch the world fall apart in one hand, and yet Thankyou go to its all-time high in the other, I mean, it was a very bizarre, humbling but also we had this sense of responsibility. And so we're like, "This has got to go further quicker. Out the window goes to the 10-year plan of rollout country by country by country. Let's go all in and let's really try for global scale and change at scale." Yeah.
Pru:
Yeah, incredible and I saw that. It was pretty wild to add that extra 10 million through hand sanitizer, wasn't it? Yeah.
Daniel:
Yeah, hand sanitizer and hand wash. So I mean, people in Australia and New Zealand have been buying some product and there's this one line in the video it's a little bit edgy but we say, "Well, the world's been in turmoil. Some people have got rich." And we say, "We know because we're one of them and there's a twist to our story."
Daniel:
And we tell people about our mission, but we're not the only ones that made a lot of money in a very short period of time, and I think that's the strange thing about the world we live in. Every disruption, people win and people lose. I just hope and I think the vision for Thankyou is that post this pandemic, that we all would start to rethink business as usual and look at a way that we could do things in a more fair and equitable way, that don't leave the world's poor a long way behind.
Pru:
Yeah. And I love how you've said there as well, "It's not business as usual anymore." If 2020 has taught us anything it's that anything can be done. I mean, what's happened with emissions globally, the transformation that we've seen in that, in the wildlife. Everything that's happened it's like change can happen really, really fast. And all our listeners here know I'm so passionate about using business as a force for good, and I believe that business is what's going to change the world. It's what has the acumen, it's what has the thrust and the drive to really make a difference.
Pru:
So this campaign, I love that you guys, you've come out swinging and I love that about Thankyou because you're small and mighty in a way. And I guess that leads into my next question is that you're looking to partner with the biggest companies in the world. So can you give our listeners a little bit of an insight into how you're approaching that and why you've gone down that avenue?
Daniel:
Yeah look, this one goes deep. I mean it's COVID, everyone's hustling to make things work. We actually filmed this launch video in our garage because we're in Melbourne and then we're locked down. You're not allowed to have film crew. They sent us a camera. Justine, who's my co-founder and wife and pregnant, she's on the lights, sound, the whole thing. It was an epic from your garage, but at the same time we've been thinking through this for a few years.
Daniel:
In fact, the last four years we've been going deep on what works at Thankyou and what doesn't. And one of the really deep things, you can read about it on our website and we wrote a really long blog called Moonshot about it but essentially what we've discovered is Thankyou is not good at everything. Now there's some stuff that we're really good at, and there's some stuff that we're really average at.
Daniel:
I think it's David Kidder, he's a marketer in New York. And one of the statements he says, which I love, he says that, "You know, what you're best in the world at, you need to go 10X on. You need to go all in but you need to have the courage to walk away from what you're decidedly average at."
Daniel:
We looked at our model and we went, "Thankyou has an incredible way to launch ideas, launch into new categories, get market share. But when we look at our history and our categories and our launches, one of the great challenges we face is winning against some of the biggest multinationals in the world. Over time, they have big budgets and a lot of power and over time we would find ourselves being worn down more and more.
Daniel:
In fact, our last two launches were the nail in the coffin for us, from a business-strategy perspective. We launched into the baby category, 10% market share in our sub category. We thought this is the best thing ever but then the other brands, one in particular, also one of the biggest nappy companies in the world, cranked all of the things that they can do and we lost share and we're a shadow of what we once were.
Daniel:
That was hard. I mean, that is two years of our life. We lived through another two years going into New Zealand. If you followed that launch, you would think we were launching in America. New Zealand has four million people, incredible culture. For all the kiwis listening, we loved our time there but it was the battle of our lives over there for shelf space.
Pru:
Really.
Daniel:
Yeah. Yeah. And I said to a CEO who's from a competitor company. I bumped into him, I said a passing joke like, "Gee, it's getting a little harder to launch these days." And he smiled and said, "Look, ah, when you guys first started probably no one took it too seriously, but then you took market share and you guys have a bit of weight behind the brand." And we do, we have such a strong consumer movement.
Daniel:
He's like, "So it's probably not surprising maybe you're handled a bit different these days." And we sat back going, "Hang on a second. We are fighting people for shelf space and that's business, but we're all in this for purpose." And yet you look at any of the companies we've named in this video and others, and they're talking about purpose. They're talking about purpose at core at scale.
Daniel:
So we've gone, "Okay, let's flip the game on its head and let's let's work together." And anyone listening, it was like, "Well, how does it work?" We spent the last year and a half deep diving on brand licensing as a mechanic. We developed what's called the Thankyou license. It's not traditional licensing. There's some examples in it like in the video, we talk about added Adidas who make and distribute Kanye's brand Yeezy. And that's an interesting model, right, because they designed the shoe. They make it, they're passionate about the product. Adidas distribute it the world.
Daniel:
So we're looking at models where you can partner with someone who's got something else and find a win-win. And then in our case that win-win, they've got global manufacturing and distribution capability to billions of consumers. We've got a brand that's all in on purpose and we think together we could do what we're here to do and that's make the biggest impact possible.
Pru:
Incredible, incredible. And it is, it's the future of business is this more collaborative approach. I mean, I think it really takes some guts to sidle up your largest competitors if you like. These companies that literally have, I mean, market share all over the world that makes thousands and thousands of products. So tell us which two you picked and why.
Daniel:
So we picked P&G and Unilever. A few hours ago as we were probably all sleeping here if you're listening from Australia and New Zealand anyway, we had a big glass, 24-foot glass trucks roll up at their head offices, one in Cincinnati and one in London delivering these giant invitations. We have gone a little bold and we've dropped it off at the front door.
Daniel:
We picked them because they are probably two of the most known to the public and many people don't know these companies, They run brands like Unilever is famous for Dove, for Lipton and the list goes on. These are global manufacturers that have hundreds of brands within their portfolio. There are another nine companies we've invited and we kept them out of the video.
Daniel:
We just made a point that we've gone all in and we have also invited nine of P&G and Unilevers nearest competitors to take a look at this as well. And really were looking for a partner that will go all in and to us, that is a two-fold effect. So that's not just their commitment from a monetary perspective, but they've got to step up to the table when it comes to ethics and business and sustainability and supply chain.
Daniel:
And for some of them, take a Unilever who won the Global Sustainability Awards a few weeks ago and P&G, for those guys it will be easier than some. And I think, we've watched real closely for now over a decade. And I probably went from personally a skeptic hearing the work that they were doing, to going from a skeptic to actually this is impressive. Some of what they're doing, I mean this is the change a lot of small companies dream of making, but they're putting the money behind it to do it.
Daniel:
And I think personally I've become deeply convinced that like what you said earlier, partnership is a way forward. We can fight each other or we could work together and create the world that we all dream of. And I've met people there and I've met people at all these different companies over the years, and the one thought I walk away with every time is these had the big, bad companies. There's some amazing people who are working there because they're trying to create change at scale. And this is a cultural moment for us all as humans, I think, to rise above competition and be better.
Pru:
I absolutely agree with that. That was the question that was doling around in my mind a little bit, which was why now? Why now because I mean, Thankyou, you have been predominantly in Australia and then stretched into New Zealand and I know that a few years ago there was potential for you. I believe that you were approached to potentially go global but you didn't. So can you talk to us about why? I mean, was it just the wrong timing back then?
Daniel:
Oh man. So I think on a human level for Justine, myself and Jared, who was with us then as well, we wanted to take the opportunity and we were young and we we're like, "Let's go." But there was another part of us that we surround ourself with some pretty wise people and some wise heads, which is really helpful.
Daniel:
And if we had taken that opportunity and to be clear, it was with a global retailer who wanted to take Thankyou Water, which was our first genesis product. "We want to take this to 10,000 stores in the US. Then we want to take this to ... " They had a network of well today probably nearly a hundred thousand stores globally. And as cool as that would be for us, Thankyou was not a bottle of water.
Daniel:
Now when we started, it's all anyone really knew of us but to us Thankyou is an idea that transcends a product and we wanted to prove that, and we didn't want to become known as a global bottled water thing. We actually wanted to maybe take a bit of a longer, harder road, show that the brand can work in other categories. And I think we've done that in time in the personal care range and food and baby and others and then scale that concept.
Daniel:
And if you've followed our story, we've actually exited bottled water. We didn't take bottled water to New Zealand. We finished it up here in Australia, which is an odd move for a company that starts in bottled water. But again, it speaks to this as an idea and it's about sustainable change at scale and bottled water certainly was not that. So look, we had a ticket to the moon back in the day, but we just felt like it was a shortcut for the long game that we were wanting to play.
Pru:
That's super admirable, I have to say. And talking about the moon, you've referred to this campaign as your moonshot. Can you talk us through that?
Daniel:
Yeah. So look, we started in 2008 and if you met us then and we're doing a podcast, we probably would have cut through enough to even get a podcast on this show. But we were at the beginning of our wild ride and we were like, "This will be global in six months." And then I think six months and we're like, "Cool, maybe 12 to 18."
Daniel:
And then began the journey that so many listeners have walked through or know people that have walked through and it's tough. I mean, the startup journey was rough. Anyone who's read the book Chapter One that covers a bit of our story, I mean it was knock down after knock down and setback after setback. So our first five years were rough.
Daniel:
We got off the ground, but we've referred to this as the moonshot because our ambition of global scale was there from day one. Our moon is global consumers behind global product for global impact, but we were wanting to test our thoughts. A lot of people didn't believe that Thankyou could work in water, it did. Very few believed we could transcend from water into other products like food and personal care, they're very technical products, but we prove that and that to us is important.
Daniel:
This brand, it's a movement, it's an idea that could transcend anything and so we look at each of those steps we took even going to New Zealand. That for us was another test. Could we go to a new market and not just sell some product, but really engage the hearts and minds of another country and another culture and that worked. And we looked at each of these strategic launches that we did as rockets.
Daniel:
And if you'd followed the moonshot, the actual moonshot story, Apollo 11 lands on the moon but that was the first rocket and it was actually the only rocket that was designed to land on the moon. So all the others were tests and they learned something new every time they did it. We talked about this analogy internally as a team for years. We talked that we numbered them.
Daniel:
We talked about what the goal was and the goal with the Chapter One launch was getting consumer buy-in and getting our supporters to crowdfund the future and this was something that we hadn't seen a brand do and it worked. And so we were testing these thoughts and then one day it would come the opportunity to combine all those learnings and then go all in and that day just happened to be yesterday. We're here.
Pru:
Here we are. And that's something that stands out about Thankyou, is that you've never played by the rules. It's like you came in and the social enterprise in with the water. It's interesting that you say you passed one of your competitors and he didn't really take you seriously. Because I think back then and still a hundred percent to this day and definitely with this campaign, I think we're about a similar age. And I remember Thankyou coming into the scene and it was cool. Here's a brand that's actually doing some good.
Pru:
As you said, it spoke to the hearts and minds of the modern day consumer and the younger consumer, I should say. And I've seen as I've tracked the Thankyou journey with so much admiration and respect across all of these years, this seems to be something that you continue to do. And now we're going here and now we're pivoting left but always with that really steadfast vision in place. And it's just been so strongly told through your story, which I imagine has had so many ups and downs. I mean, business is a hard gig whether you've got really high purpose and great morals and awesome vision that people are going to buy into. It's a hard gig, right?
Daniel:
Ah man. Yes, it is a hard gig. I feel social enterprise is a funny term because basically you inherit a whole bunch of issues in business. You don't get away from any of the business issues, but you also inherit a bunch of the charitable sector issues too. So some days I'm sitting back going like, "Man, if someone could just sit here and look at what's happening, it's intense." And you're judged by both at times and we've had some really rough years and at Thankyou we're really open about them.
Daniel:
I woke up this morning after a few hours sleep. We've had 85 media features around the world already, Japan, Germany, India, it's been crazy. But there was one article that came out of somewhere in the Netherlands, I think. Anyway, it was just having a real [inaudible 00:21:44] and it was covering on literally our toughest financial year ever.
Daniel:
And we had a tough year and then we still actually gave more money to impact than our profit, which is strange but we are all in for giving and we stretched ourselves that year. But of course, someone takes a few numbers out of context and rips into you and I think, look, this stuff's expected, right? People criticize people for when they don't have it all together but I think your point, business is not easy but is it powerful when you hit a tipping point? It is and our last six months have shown that.
Daniel:
I mean, we've seen $10 million. It's just I'm still pinching myself. I mean, we did the transfer in the last few days and weeks to our partners around the world. And I'm thinking at a time when donations are going down, we're making the biggest grants we've ever made because business and social enterprise, it works. And if you can push through the tough years and they are tough, you can get there.
Pru:
Hm. That leads me straight into our next question, because I mean this No Small Plan that you have right now, I mean, I just want to wave a magic wand a little bit and what's the potential of this? If you guys land this what does it look like?
Daniel:
Okay. I mean, it's big and it's bigger than even this campaign looks. And that's because there's this one scene at the end, the dominoes. I don't know if you liked it or not, but the dominoes, the filmmakers at [Haber Film 00:00:23:27] with dominoes, but really there's a metaphor in this. This is the first domino both for us and we hope for other social businesses and ideas.
Daniel:
Domino one is about getting one global partner to make and distribute not all of Thankyou, just our personal care products, our hand-wash and lotions and sanitizer. The bigger idea for us is in those who get time to look through our website. I mean, we're envisioning a Thankyou that has multiple partners in multiple countries in multiple categories.
Daniel:
So our history of being in food is cool, but our future of being in the food category but with some pretty serious partners who go all in on food, I mean that plus one of these companies carrying out our personal care range, we're going to transcend $17 million raised into literally hundreds of millions of dollars.
Daniel:
And I want to quote numbers even bigger than that but we're going to take it a day at a time. I think this is really, really big for Thankyou. And we've made it clear, we're going all in on the $63 trillion consumer spending. I mean, that's how much we're all collectively spending each year and we just think that number is so big. We want to come after any part of that, that we can, any category in time.
Daniel:
And look as we take bold steps and I promise you we'll not get it all right, there'll be days that we just fall flat on our face. But as we just go forward, our hope is that more ideas of social change through business start hitting scale. Because as cool as many niche, social ideas and businesses are, I think they deserve to be mainstream and global scale more than many of the just-for-profit, cookie-cutter businesses that exist today. So I don't know, sounds bold but the next decade we want to a bit of a new world order. I don't know, that's such a big conspiracy theory now.
Pru:
I think it sounds awesome. We are ripe and ready for a shakeup. And I mean, the planet is already giving us that shakeup. Global pandemic don't come out of no egg. There's only so much pressure we can put on our planet before it's going to give us a little bit of retaliation. We are experiencing auto-correct in the most wild fashion at the moment, and everything is being re-looked at business included.
Pru:
My mind wants to go in so many different ways here, but there's three real opportunities that I see here. I mean, I think for Thankyou and what you're doing and the brands that you're partnering with, it's just a smart business model because it plays to both your strengths in terms of your purpose and launching these ideas and what you're really great at. They're really great at manufacturing and global distribution, all of these things and it's good for the world. I mean, it's good for business. It's good for the world.
Pru:
I think then big picture as well, something as well that I have admired about Thankyou is the way that you really brought social enterprise mainstream. And so it's not to say that there wasn't social enterprise before Thankyou of course there was. But the way that you nailed brand and you nailed marketing, and the way that you were able to translate that in a way that could capture hearts and minds and get people like me, really involved and onboard and this. These acts of everyday activism that I don't think we had before. They certainly weren't as mainstream as what you've made them become.
Daniel:
Well I think so. I'm pretty tired. Just hearing you say that I'm like, yeah, that's very kind. Yeah. It's been a heck of a journey. And I think that the interesting thing about the mainstream is the moment you cut into it your problems get bigger. You critics get stronger. It's the weirdest thing but that's why I think it's so critical that we're all driven by purpose and we know what that purpose is.
Daniel:
And I think for us at Thankyou right now where this campaign is bold, some people are cheering us on. Others are like, "Oh you guys have got no idea. This is nuts." But I'm like, "Look, we are so focused on our purpose. Even if we get knocked down a hundred times through this campaign or more, we'll just get up and go again and that's for my call-out.
Daniel:
I feel we're not the only ones in that space. There are many social activists, movement and businesses who feel that way. And if we could encourage anyone to keep going great, and on the days we want to give up, please encourage us because we need it.
Pru:
I love it. We're all in this together. Now, consumer-led, groundswell movements, you're no stranger to them. You've led this before. Like you said, you've been in this game for a little while now. I think particularly with getting Thankyou products into Coles and Woolworths, and then also with the launch of the book as well, I was going to ask you why you think, is it the alignment of purpose? Why do you think this worked? How were you able to get such a such buy-in on board from the everyday consumer?
Daniel:
Look, we spend a lot of time working on these ideas. So [inaudible 00:28:50] campaign two years, Chapter One, two and a half. This idea in many forms has been worked on for years and it's come to a combination here. Now that doesn't mean it will necessarily work. Boy, I'd love to fast forward a couple of weeks and we're all celebrating. But I think our goal is ...
Daniel:
I mean, there was this one moment I had in my room at home when I was nine saying, "Moved by extreme poverty and not in a positive way. In this overwhelming negative sense of man, the world is so messed up and it's so broken. What difference can I make?" And that feeling, I don't think I'm alone in that. I think that so many people at times feel that. We see a broken world and we see how complex it is and we just think, I don't even know if what I could contribute would even shift the dial.
Daniel:
And our goal at Thankyou is to turn up every now and the, not too often or it would be annoying, but every few years with a way that together we could shift the dial by adding our voice. And some are like, "But surely it couldn't be that easy." Well, people turned up and petitioned Coles and Woolworths. They took notice because consumers are everything to supermarkets and they took notice and they arranged the product and then people backed it and bought it. We've got the number one handwash now in Australia. In the supermarkets, some of the highest loyalty in the category, highest dollar growth.
Daniel:
It's a great business case study on its own, but I think I wonder if at its core it's this idea that yeah, maybe my voice and my choice does matter and certainly at Thankyou. And even right now for everyone listening, I mean, if you think someone else will share the video or someone else will post and you don't need to, that movements are literally small groups of determined people that work together to change the course of history and this is a call-out to just that.
Pru:
Absolutely. And what has the response been so far? I mean, you've just launched but you've also given yourself a relatively short deadline on it. Well not you, but given the larger companies a short deadline on it. So what's uptake been like?
Daniel:
Yeah, look, it's been really positive. So we are, I don't even know, 24 hours in. We have two weeks until we're open to meet with P&G and Unilever. We've sent them a Zoom link to a meeting so fingers crossed. We have also sent invitations out to the other nine who've received them in the last few hours, depending on what time zone they're in so that's one part of this.
Daniel:
The other part is people. I mean, people are sharing this on Instagram, Facebook. We're trending on Twitter. Last night this is on YouTube and people are sharing and it's been really cool. I mean, it's the worst time in the world to launch a campaign. There is, if you haven't heard, a bit of an election happening in one part of the world. There is just so much going on, but we've seen people posting all around the world, media picking it up in different countries and it's early days.
Daniel:
This far into a campaign is actually the scariest moment because you're like, "We don't really know for probably four or five days to really how this is going." But hey, everything we've seen is next level on anything we've seen in the past. So we're taking solace in that and yeah, we're just appreciating every voice that's added to this. Yeah, so thanks for jumping in real quick today.
Pru:
And I have to say even last night as everything went live, I mean, my friends were sending it to me, they were posting. It's got this real buzzy energy about it right now. And I would agree, we're to make this interview live as soon as humanly possible. It should only be definitely by tomorrow morning at the latest. And so how can people get involved? How can people be most useful? Because also I think in this crazy world we've got with the election, with the pandemics, there's been some pretty shitty news this year and things going on.
Pru:
I think people are really ready to change the channel and do something positive for the future. So I just imagine, particularly around listening to this podcast because I know you guys, I know what you're like, I know what your like, how can they get involved? What's the most powerful action that they can take from here to support this?
Daniel:
Awesome. Look, the most powerful action right now so we're saying, share the video on whatever platform works for you. Posting forwards, "I'm in, are you? Tag P&G. Tag can you leave a #Thankyou to the world, the double meaning in that one but that's the quick calls to action.
Daniel:
If we go a layer deeper, I mean, we're asking people who want to go further and we call it the extra mile, to create content that fits for them. I mean, we've got people painting pictures right now. We've seen cakes got baked and I heard there's a nice cream cake that it's cool, but you just get creative using their gift, their talent, whatever it is, but by creating content that helps us idea cut through because it jumps up in another way.
Daniel:
If anyone here is on LinkedIn in the next probably 24 hours, it depends 24, 48 I'll be sharing a really interesting piece on LinkedIn. Help share it. I mean, there's a small actions. They mean a lot. And at Thankyou we don't mind, even if you're sharing it from the perspective of gee, this is interesting because even the middle ground versus you being all in painting yourself Thankyou, even just your willingness to share this idea.
Daniel:
I mean, we hope that it spurs others on, to your point the world's had so much rough news. This is not going to solve the world's issues, but we do hope it's a cool drink of water amidst a really crazy time. And I mean, we talked about doing this next year and we thought no, we're doing it now and then lockdown down happened, which we had to cancel a film shoot. And we're like, "Nah, that's it, just go. We need change now and if you're with us, thank you."
Pru:
And you know what, I'm almost even going to counter you there by saying that this is not going to change the world, I actually think it does have the potential to change the world. Business is such a force it does change the world. And so for anyone who's listening to this interview, get involved. Take these small actions to share a post, to share a video.
Pru:
I hope you guys are as swept up in the excitement of the potential of this campaign not only for this next few steps and what's ahead for Thankyou, but also to see that this is a model that can work and that can have real impact. Talking to you Daniel, knowing that $17 million being donated to your partners. We've had some incredible businesses on here that have made these massive donations and it's just this is really shifting the game.
Pru:
So I just want to say a huge Thankyou. I know it's been a night of very, very little sleep for you. So I really want to thank you for coming on. Hats off to your wife for her filming skills, she did a brilliant job.
Daniel:
She did. She did a good job. So she led the film project. I speak in it. I'm like an asset in that video, but she literally pulled the whole thing together. I mean, the team that worked on it, the agency, it's the best thing I feel I've ever seen but super biased. But yeah, thanks, I'll pass it on.
Pru:
Please do. It's amazing. I say look everyone, please get out there, watch it, share it. Get behind this campaign. It's incredibly powerful. Daniel. Thank you so much again and wishing you and the team the best of luck.
Daniel:
Oh, Thank you so much. Super encouraging. Thank you.